Hard hats and high visibility jackets are displayed as fashion items at this Singapore boutique that architects Ministry of Design designed for a safety equipment brand (+ slideshow).

As the flagship store for Durasafe, the shop was conceived as a retail space that would attract mainstream shoppers. "The intention is to broaden the appeal to capture new interest from anyone interested in cool hats, boots, gloves, etc." explained Ministy of Design's Joy Seah.

She also described how the store will appeal to industry professionals. "For example, a structural engineer may prefer to get his own streamlined Raf-Simons-looking safety boots instead of the standard issue ones, or an architect might want his own construction hard hat in a gorgeous colour," she said.